Product Description
For more than two decades, the type book of choice for design professionals and students
Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today’s digital world, Typographic Design: Form and Communication, Fourth Edition continues to provide a compre-hensive overview of every aspect of designing with type, now in full color.
This Fourth Edition of the bestselling text in the field offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design aesthetics, and designing for legibility. Supplementing these essential topics are theoret-ical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fourth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events – from the origins of writing more than 5,000 years ago to contemporary Web site and electronic page design.
New features include:
Full-color treatment throughout
A new ancillary Web site containing resources for self-learners, students and professors (www.typographicdesign4e.com)
Two new chapters: The Typographic Grid and Typographic Design Process
An updated design education section that includes recent examples of projects assigned by leading design educators
New case studies that showcase design for Web sites and animated typography projects
Case studies detailing examples of visual identification systems, environmental graphics, book and magazine design, Web site design, type in motion, and wayfinding graphics
Updated coverage of digital type technology
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I am very disappointed by this book. We used it as course book in second year type classes and my students were less than thrilled. We’d switched from the Lupton Thinking With Type book. My question is this: Is this meant to be a textbook or a brief history of typography?
The book is full of the sort of language that belongs in academic journals discussing visual culture. It is too sweeping in its coverage. Nor does the text does not relate to the examples in any sensible way. Too often the text discusses issues then refers to an example without explaining how they are connected.
There is much valuable information in this book but it is buried.
My remedy: I would make this typography textbook. I would get rid of the history section or make it very shorter. The first thing you see are ancient stone tablets and hieroglyphics, very off-putting to any student. The type specimens and type technology are unnecessary. The chapter on legibility is, well, dreadful. Tell me how type works. (Or, I should shut up and write my own type book!) This book is also poorly designed and lacks a design concept. The cover is especially terrible.
Review: Typographic Design: Form and Communication. May 2007
Rating: 3 / 5
I was impressed to be ableto get this textbook as quick as I did. I needed it straight away for school and the campus bookstore didn’t even have it. I paid a small more but it was convenient for me.
Rating: 5 / 5
Got the book for a class im taking. It has a decent history of type and is a excellent book for a graphic designer.
Rating: 3 / 5
I am so pleased that i can buy my books and many many things from amazon with excellent price and amazon surprised me by sending them to me sooner than i expected it .nice job amazon keep going
Rating: 5 / 5
Thank you for sending my order to me on time cause I really needed it for class. I have learned a lot from it.
Rating: 5 / 5