- ISBN13: 9780471720164
- Condition: NEW
- Notes: Groundbreaking New from Publisher. No Remainder Mark.
Product Description
How to make packaging designs for consumer brands that effectively communicate in the retail environment
Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for making packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-vital insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other.
Whether you’re a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you’ll find:
* Insightful images of the design process, design concepts, three-dimensional models, and prototypes
* A wealth of case studies showcasing how superior packaging designs were made
* A framework for today’s packaging design business
* Environmental considerations, along with legal and regulatory issues
* Useful appendices with advice on portfolio development and professional practice guidelines
Packaging Design: Successful Product Branding from Concept to Shelf
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This book has it all, the perfect addition to a Package Designers Library. Krasovec and Ms. Klimchuk have thoroughly clarified to how a package is developed and also show the thought process of today’s package designer. This book has been a long time coming!
Rating: 5 / 5
This book takes a different approach to the packaging development. It has a decent amount of information on the whole process in packaging development from concept to shelf. But, the book does focus more on packaging appearance or graphic. Overall, I believe this is a book that is more suitable for management level rather than for packaging designers or engineers. The book doesn’t offer enough details on some subjects that some packaging engineers or designers might be looking for.
If you are interested in knowing the whole process, this is certainly a excellent book to start up with.
Rating: 4 / 5
Ms. Krasovec and Ms. Klimchuk have written a first rate analysis of the process of packaging a brand. A resource asset for both design rookies and professionals, Packaging Design: Successful Product Branding from Concept to Shelf highlights vital case studies that provide model roadmaps for achieving retail brand recognition. With a focus on environmental considerations, Ms. Krasovec and Ms. Klimchuk emphasize a critical concern for all product marketers.
Rating: 5 / 5