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fantastic and grotesque scenes depict the passion and grandeur of one of Dante’s most highly regarded works—from the depths of hell onto the mountain of purgatory and up to the empyrean realms of paradise. Includes plates produced for The Inferno, Purgatory and Paradise. Illustrations accompanied by appropriate lines from the Longfellow translation.
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This text approaches Project Management from a holistic, balanced perspective. The text is developed around a philosophy of a project-driven organization committed to continuous improvement and organizational learning. The text is holistic–it directs attention to the needed linkage between projects and organizational strategy. Many project management textbooks emphasize the technical aspects of the subject, while providing scant attention to the human element in projects. This text succeeds in redressing the balance by treating both the technical and the behavioral aspects of the subject in nearly equal parts. Such a balance is possible because of the complementary backgrounds of the authors: Gray, a specialist in project management systems with an operations background, provides strong technical coverage of project management. Larson, whose professional background is in organizational behavior, brings a distinctive behavioral perspective to the subject.
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No organization can survive without iconoclasts — innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.
Though indispensable, right iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns clarifies why. He explores the constraints the human brain places on innovative thinking, including dread of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.
Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast’s mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to know and unleash our own potential to reckon differently — such as seeking out new environments, novel experiences, and first-time acquaintances.
Packed with engaging tales, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you know how iconoclasts reckon and equip you to start thinking more like an iconoclast yourself.
Iconoclast: A Neuroscientist Reveals How to Reckon Differently
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New miniature version!
The ability to wield typography is one of those things that is a clear indication of a talented designer. Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work.
1,000 Type Treatments showcases an array of fonts in a catalog-like format, making it simple for the working designer to practically shop for thoughts. The book is organized by style so if a designer has a traditional, elegant, or edgy piece, they can go directly to that section of the book, where they will find a wide collection of fresh thoughts in the style they are seeking.
Also included is a directory of font foundries and suppliers, providing busy designers with a quick reference guide to where they can find the fonts that pique their interest.
1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection
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A detailed guide to overcoming the most frequently encountered psychological pitfalls of investing
Bias, emotion, and overconfidence are just three of the many behavioral traits that can lead investors to lose money or achieve lower returns. Behavioral finance, which recognizes that there is a psychological element to all investor choice-making, can help you overcome this obstacle.
In The Small Book of Behavioral Investing, expert James Montier takes you through some of the most vital behavioral challenges faced by investors. Montier reveals the most common psychological barriers, clearly showing how emotion, overconfidence, and a multitude of other behavioral traits, can affect investment choice-making.
Written in a straightforward and accessible style, The Small Book of Behavioral Investing will enable you to identify and eliminate behavioral traits that can hinder your investment endeavors and show you how to go about achieving superior returns in the process.
Praise for The Small Book Of Behavioral Investing
“The Small Book of Behavioral Investing is an vital book for anyone who is interested in understanding the ways that human nature and financial markets interact.” —Dan Ariely, James B. Duke Professor of Behavioral Economics,Duke University, and author of Predictably Irrational
“In investing, success means¿being on the right side of most trades. No book provides a better starting point toward that goal than this one.” —Bruce Greenwald, Robert Heilbrunn Professor of Finance and Asset Management, Columbia Business School
“‘Know thyself.’ Overcoming human instinct is key to becoming a better investor.¿ You would be irrational if you did not read this book.” —Edward Bonham-Carter, Chief Executive and Chief Investment Officer, Jupiter Asset Management
“There is not an investor anywhere who wouldn’t profit from reading this book.”
—Jeff Hochman, Director of Technical Strategy, Fidelity Investment Services Limited
“James Montier gives us a very accessible version of why we as investors are so predictably irrational, and a guide to help us channel our ‘Inner Spock’ to make better investment decisions. Bravo!” —John Mauldin, President, Millennium Wave Investments
The Small Book of Behavioral Investing: How not to be your own worst enemy
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Bateman and Snell’s Management: Leading & Collaborating in a Competitive World is a text with a fully modernized functional approach. This text is maintaining the four traditional functions of plotting, organizing, leading, and controlling, while modernizing and re-visioning the concepts as delivering strategic value, building a dynamic organization, mobilizing people, and learning and changing.
Bateman/Snell’ results-oriented approach is a unique hallmark of this textbook. In this ever more competitive environment there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are cost, quality, speed, innovation and service. These five performance dimensions, when done well, deliver value to the customer and competitive advantage to you and your organization. Throughout the text Bateman & Snell remind students of these five dimensions and their impact on the “bottom line” with marginal icons contributing to the leadership and collaboration theme, which is the key to successful management. People working with one another, rather than against, is essential to competitive advantage.
Management : Leading & Collaborating in the Competitive World
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In an age of myriad computer fonts and instant communication, your handwriting style is increasingly a very personal creation. In this book, Margaret Shepherd, America’s premier calligrapher, shows you that calligraphy is not simply a craft you can learn, but an elegant art form that you can make your own.
Calligraphy remains perennially well loved, often adorning wedding invitations, diplomas, and commercial signs. Whether it is Roman, Gothic, Celtic, Bookhand, or Italic style, calligraphy conveys class and elegance. Margaret Shepherd makes this ancient art form accessible in a completely hand-lettered technical guide that will:
* Provide context for calligraphy as an art, exploring the rich tradition of hand-lettering and mapping the evolution of the most well loved styles.
* Give detailed technical advice on choosing pens, paper, and inks, setting up your workspace, mastering various pen angles, along with step-by-step illustrations to guide you as you practice.
* Clarify which alphabets are appropriate for different forms of writing. For example, the Roman alphabet works well for small, unpunctuated passages, while the Italic alphabet is more suited to informal everyday communication.
* Encourage you to personalize your lettering by using variant strokes and interpreting how you would like the words to look on the page.
* Inspire you with carefully chosen illustrations and examples, which bring letters to life.
In Margaret Shepherd’s own words, “Calligraphy trains not only your eye and hand, but your mind as well.” Learn Calligraphy is the authoritative primer for this age-ancient craft, and will help develop a new appreciation for lettering as you learn your creative personality.
Learn Calligraphy: The Complete Book of Lettering and Design
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The man Business Week calls “the ultimate entrepreneur for the Information Age” clarifies “Permission Marketing” — the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are learning, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity — time — Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, make trust, build brand awareness — and greatly improve the chances of making a sale.
In his groundbreaking book, Godin describes the four tests of Permission Marketing:
1. Does every single marketing effort you make encourage a learning relationship with your customers? Does it invite customers to “raise their hands” and start communicating?
2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?
3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?
4. Once people become customers, do you work to deepen your permission to communicate with those people?
And in numerous informative case studies, including American Airlines’ frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.Amazon.com Review
Seth Godin, one of the world’s foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of “interruption advertising” in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages nearly everywhere they go. If you want to grab someone’s attention, you first need to get his or her permission with some kind of bait–a free sample, a huge discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you’re on your way to establishing a long-term relationship and making a sale. “By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message,” he writes. “It serves both customers and marketers in a symbiotic exchange.”
Godin knows his stuff. He made Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic, and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing, and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on learning the customer’s problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an vital and valuable book for businesses seeking better results from their advertising. –Dan Ring
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
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In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers clarifies how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.
Includes:
Visual Language for Designers: Principles for Making Graphics that People Know
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Completely revised and featuring a new design, Life-Span Development 8th edition is the most accurate and up to date text available. Applauded by adopters as eloquently written and intelligently presented, this text bears John Santrock’s trademark balance of accurate, current content for faculty and effective pedagogy for students. Included in this new edition are the most cutting edge research available and thoroughly integrated coverage of culture, ethnicity and gender. For students, Santrock’s student-celebrated pedagogical system has been enhanced to better help students see how the course material fits together. The new edition features extended coverage of aging material, along with thoroughly updated references and enhanced pedagogical features.
